India’s pet care industry is witnessing rapid growth as pet parenting becomes increasingly emotional, lifestyle-driven, and technology-oriented. However, despite the rising demand for premium pet care services, pet-related information and services across the country still remain highly fragmented.
From vaccination records and medical history to grooming schedules, travel documents, behavioral notes, and boarding preferences, pet parents often struggle with scattered records and disconnected service providers.
Ahmedabad-based startup PAAWSH is working to solve this problem by building an integrated phygital pet care ecosystem centered around one of its most ambitious innovations – PetPatra, a digital pet profiling and identity management system designed to organize and simplify every stage of pet parenting.
Founded by Chanchal Soni and Kkarran D Sooni, PAAWSH aims to combine physical pet care infrastructure with a connected digital ecosystem that helps pet parents manage grooming, wellness, boarding, healthcare support, pet travel, and verified pet services through a centralized platform.
With operational stores already serving pet families in Shela and Memnagar, Ahmedabad, the startup has built a growing ecosystem of over 2,000 pet parents.
PetPatra: Building a Digital Identity and Lifecycle System for Pets
At the core of the PAAWSH ecosystem is PetPatra — a digital pet profiling system being developed to help pet parents securely manage and organize their pets’ complete lifecycle data.
PetPatra is envisioned as a centralized digital identity for pets that can store and manage:
• Vaccination records
• Medical history
• Grooming schedules and history
• Behavioral patterns
• Food preferences and allergies
• Boarding and daycare records
• Travel documentation
• Emergency information
• Service history across the ecosystem
Currently, most pet-related information in India is spread across clinics, personal chats, grooming providers, physical documents, and disconnected service platforms. This creates confusion, delays, and inefficiencies during emergencies, travel planning, medical visits, and routine care management.
PAAWSH aims to solve this challenge by creating a structured and accessible digital pet profile system that improves continuity, transparency, and long-term pet care management.
The company believes pet profiling and centralized pet data management could become one of the most important pillars of the future pet-tech ecosystem in India.
Creating an Integrated Pet Care Ecosystem
Beyond pet profiling, PAAWSH is developing a connected pet services ecosystem focused on convenience, reliability, and verified experiences for pet parents.
The platform aims to integrate:
• Pet grooming services
• Boarding and daycare support
• Verified trainers
• Healthcare support guidance
• Curated pet products
• Pet travel and relocation services
• Service booking and scheduling
• Centralized pet management tools
By combining multiple services under one ecosystem, PAAWSH is positioning itself as a modern pet-tech and pet parenting platform rather than just a traditional pet store or standalone service provider.
As urban pet ownership continues to grow in India, demand for organized, technology-enabled, and trustworthy pet care solutions is increasing significantly.
Grooming on Wheels: Professional Pet Grooming at Doorstep
One of the company’s standout services is “Grooming on Wheels,” an on-demand mobile pet grooming solution designed to reduce stress for pets while offering greater convenience for pet parents.
Through fully equipped grooming vans, trained professionals provide doorstep grooming services directly at customers’ homes.
The service is particularly beneficial for:
• Busy working professionals
• Senior citizens
• Multi-pet households
• Pets with travel anxiety
• Families seeking time-efficient pet care solutions
By combining doorstep convenience with professional hygiene standards, PAAWSH is aiming to make premium grooming services more accessible and stress-free.
Simplifying Pet Travel and Relocation
Traveling with pets often involves complicated documentation, airline compliance, vaccination requirements, and relocation coordination.
To address this growing challenge, PAAWSH is also developing structured pet travel and relocation assistance services aligned with international standards.
The platform plans to assist pet parents with:
• Travel documentation
• Airline coordination
• Relocation support
• Compliance guidance
• International pet travel preparation
The company aims to simplify pet movement for families traveling within India and internationally.
Building the Future of Pet-Tech in India
India’s pet care industry has seen significant growth over the last few years due to rising pet adoption, increased awareness around pet wellness, and changing urban lifestyles.
Despite the growth, much of the industry still lacks standardization, integrated infrastructure, and centralized digital systems.
PAAWSH is positioning itself at the intersection of pet care, technology, and organized service infrastructure by building a phygital ecosystem designed for modern Indian pet parents.
“Our vision is to simplify pet parenting by creating a connected ecosystem where every important aspect of a pet’s life can be managed seamlessly. We believe digital pet profiling and structured pet data management will play a major role in the future of pet care in India,” says Chanchal Soni, Co-Founder of PAAWSH.
The startup plans to continue expanding its ecosystem, technology infrastructure, and service network across additional cities in the future.
Redefining Modern Pet Parenting
By integrating pet profiling, grooming, boarding, wellness support, travel assistance, and verified pet services into one connected ecosystem, PAAWSH is working toward building a more organized, transparent, and technology-driven future for pet care in India.
As the startup expands its footprint, it aims to redefine how Indian pet parents manage and experience pet care through a combination of technology, convenience, and trusted physical services.
Contact Information
Memnagar Store
Phone: +91 9879148438
Address: Shop No. 25, Block C, Maple Tree Garden Homes, Opp. Patel Media, Near Surdhara Circle, Memnagar, Ahmedabad – 380052
Shela Store
Phone: +91 9714488397
Address: Shop No. 24, Shilp Revanta, Near Club O7 Road, Shela, Ahmedabad, Gujarat – 380057
Email: konnect@paawsh.com
Website: https://paawsh.com/
Instagram: https://www.instagram.com/paawshofficial/
