KOLKATA: In a span of 5-6 years, we have witnessed digital technologies evolve, new platforms emerge and audience behaviour shift. The express speed of such transformations have posed challenges for many businesses to cope and adapt. Brands today need strategic guidance, possibly the insights of someone, who has extensive hands-on experience in dynamic digital transformations. In that context, we managed to catch up with Mr. Prosenjit Das, the Managing Director at Comval and a co-founder of CITS, to get an overview of his strategies, and adaptive approaches.
Known for his strategic thinking and digital marketing expertise, Mr. Das believes,
The next phase in his growth was the role of IT Manager at Compressor Valves and Plates Service from 2006-2008. Besides overseeing SBU operations, he also developed structured workflows and automated hiring processes.
It was the year 2009 that redefined his journey in leadership and strategic business development. As the Chief Operational Manager at Comval-Web, he gathered valuable experience in CMS platforms ERP and HRMS systems, e-commerce infrastructures, job portals and classified platforms. Working with cross-platform mobile frameworks and Google APIs, etc., became daily realities, thus shaping a future of developing innovative digital solutions.
Parallelly, he started RightCliQ Solutions India in 2013 with the idea of offering advanced virtual assistance for day-to-day business operations, like admin and back-office. It was a remarkable proof of his futuristic vision, because many businesses opt for such digital solutions today.
It was his extensive tech expertise, leadership qualities, unmatched clarity, communicative approach and relation-building priorities that formed the foundation of his next ventures, CITS in 2019 and Comval in 2023.
Today, he operates both Comval and CITS with a rare blend of technical and marketing knowledge along with leadership skills. He brings everything that he has learned over the years into the three ventures that he nurtures – Comval, CITS and RightCliq Solutions India.
The Significance Of His Experience And Solutions In Today’s Digital World
Traditional digital marketing approaches are falling like a stack of cards. Businesses now require structured systems, data-based lead pipelines and platforms to convert leads into measurable ROI. And that’s where Mr. Das’ approach at Comval fits in.
His scalable expertise in Google and Meta Ads generation helps develop campaigns with precise audience targeting. He directs his team to optimize the sales funnel in a phased manner from awareness to conversion, nurturing every lead through the process. With such practical approaches and command over GMB optimisation techniques, he helps improve local visibility and ranking, creating a surge of business inquiries.
At Comval, he personally leads the team to develop advanced and responsive solutions, like websites, landing pages, eCommerce portals, etc., to build strong digital identities. Be it organic search, pair advertisements or digital upgrades, his strategic approaches always ensure measurable outcomes.
The incorporation of marketing tech in his strategies is one of the biggest reasons why businesses put their faith in Mr. Das today. He develops campaigns for long-term growth and never takes shortcuts. In a highly-evolving digital space, it’s this clarity that most companies seek to stay ahead in the game.
To quote his lines, “We shouldn’t be intimidated by technologies. We should learn where and how much they can help us meet the audience’s needs.”
