For decades, launching a clothing brand in India required significant capital, sourcing knowledge, and access to manufacturing networks. This complexity made apparel entrepreneurship largely inaccessible to most small businesses, creators, and first-time founders.

Blankapparel.in, a rising white-label apparel platform founded by Shailesh Srisrimal and Prabhu J, is changing that. The company is creating a new path for fashion and merchandise brands—one that doesn’t require warehouses, production know-how, or a logistics team.

By leveraging their backgrounds in digital strategy and apparel manufacturing, Shailesh and Prabhu have built an end-to-end platform that simplifies the backend of launching a T-shirt brand. Their system has already helped over 1,000 entrepreneurs across India—many from Tier 2 and Tier 3 cities—turn concepts into thriving businesses.

“We wanted to break down the idea that you need deep pockets or metro-level infrastructure to start a brand,” says Shailesh, the company’s CEO. “You can be sitting in Nagpur, Indore, or Kochi, and with Blankapparel.in, launch your label tomorrow.”

At the heart of the business is a ready-stock model. The company produces white-label T-shirts in its Tirupur-based manufacturing unit, maintains inventory in Bangalore, and makes these garments available on-demand for customers. Entrepreneurs can apply their own branding—whether through screen printing, embroidery, or DTF—and sell them under their own labels without ever touching a warehouse.

This low-barrier model is not theoretical. Blankapparel.in has countless examples of micro-entrepreneurs and creators who have launched profitable ventures using its platform.

One such success story involves a college student from Pune who launched a meme-inspired streetwear label, marketing through Instagram Reels. With no prior business experience, she was able to prototype, launch, and deliver her first 250 orders using Blankapparel’s infrastructure—all within 30 days.

In another case, a printing service provider in Surat was able to scale his offering to include custom corporate merchandise by plugging into Blankapparel’s ready-stock T-shirt model. Today, his team services over 40 small businesses using the backend platform.

Co-founder and Managing Director Prabhu J emphasizes that consistency is key. “Our role is to make sure every product meets the same quality standard, every time. Whether it’s for a student-led merch brand or a corporate campaign, our fulfillment team treats every order with the same attention.”

Beyond operational ease, Blankapparel.in is also taking responsibility for the future of sustainable fashion. The company’s Ecoblend collection, made from recycled plastic bottles and cotton, offers a practical solution for brands looking to integrate eco-friendly products without increasing costs.

“Sustainability should be built into the system,” Prabhu explains. “Not something that only premium brands can afford. That’s why Ecoblend is available to all our partners, whether they’re placing 50 pieces or 5,000.”

The platform is particularly appealing to creators, resellers, and first-time D2C founders, offering them flexibility, scalability, and professional-grade apparel without the operational headache. Orders can start small, scale gradually, and adjust based on market response.

This plug-and-play infrastructure has not gone unnoticed. The company is now in discussions with influencer networks and educational institutions to create custom-branded merchandise lines. It has also been officially recognized as a startup by the Government of India, validating its long-term potential in the apparel tech space.

Despite its success, the founders are clear about their mission.

“We didn’t build Blankapparel.in to become another fashion label,” says Shailesh. “We built it to empower a generation of entrepreneurs who have the ideas and the audience, but not the backend. That’s where we come in.”

As the D2C and creator-led economy continues to grow in India, platforms like Blankapparel.in are becoming critical enablers. By reducing friction, lowering capital requirements, and providing a reliable backend, they are creating an ecosystem where entrepreneurship is more accessible than ever.

For many of their users, Blankapparel is more than just a supplier. It is a partner in possibility—a silent, dependable engine powering their brands forward.

Key Highlights:

• Enables entrepreneurs from Tier 2/3 cities to launch fashion brands without stock or factories.
• Offers ready-to-brand white-label apparel from in-house manufacturing in Tirupur.
• Sustainable T-shirt line (Ecoblend) made from recycled materials is available to all customers.
• Trusted by over 1,000 entrepreneurs, from students to print shops and content creators.

For New Entrepreneurs:

To explore the platform and start your own T-shirt brand, visit blankapparel.in.
For inquiries, partnerships, or bulk orders, contact the team directly or follow on Instagram: @blankapparel.in.