Mumbai, 2025 – MoM – Meal of the Moment, India’s fastest-growing instant food and healthy snacking brand, has launched the country’s first No-Added-Sugar range of trail mixes as it sets out to redefine healthy snacking options.
Expanding its portfolio beyond its signature instant hot meals and roasted makhanas, MoM continues to innovate by addressing a significant gap in the market—providing consumers with a truly natural, no-added-sugar alternative to traditional snack offerings. MoM managed to identify a critical gap in the market when it came to a no sugar range trail mixes and berry mixes, which were widely perceived as healthy but often contained significant amounts of added refined sugar—sometimes as much as 60% of the product in cranberries and blueberries.
Most consumers have remained unaware of this, usually assuming they were consuming natural berries. The issue stemmed from the fact that these products were primarily imported, with sugar added during processing to extend shelf life and add sweetness. Recognising this, MoM made a strategic investment in research and development to create a range that retains the natural sweetness of premium ingredients while delivering on taste, quality, and health benefits.
The process of a no-added sugar alternative was complex, requiring extensive research to perfect the drying technique that preserved the berries’ natural sweetness and tartness without artificial enhancement. Sourced directly from Canada, these ingredients are used in their purest form, ensuring a balanced and nutritious snacking experience. This launch underscores MoM’s commitment to providing healthier alternatives without compromising on flavour, making it a milestone moment for the brand.
Commenting on the launch of its no-added sugar trail mix, Prateek Bhagchandka, Co-Founder and CEO said, “We noticed that a large section of consumers were unknowingly consuming large amounts of added sugar in products marketed as healthy. At MoM, we wanted to change that. Developing our No-Added-Sugar trail mix range was a significant challenge, that required perfecting a drying process that retained the natural sweetness of berries while maintaining their texture and flavour. Our commitment to providing genuinely healthy alternatives led us to source the finest ingredients and process them without compromising on taste. We believe that through our research and development investments, this innovation will redefine snacking for health-conscious consumers across the country.”
To drive its awareness and adoption, MoM has devised a digital-first marketing strategy focused on social media and performance marketing across platforms like Instagram, Facebook, and YouTube. By partnering with health and fitness communities, the brand aims to engage key consumer segments actively seeking better snacking choices. Additionally, MoM is implementing strategic sampling initiatives through Quick Commerce platforms and retail channels to encourage trials and educate consumers about the benefits of choosing No-Added-Sugar products over conventional options.
The new range will be available across multiple distribution channels, ensuring seamless access for health-conscious consumers. Quick Commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and Amazon will provide instant availability, while modern trade supermarkets, select retail stores, and wellness outlets will strengthen the brand’s shelf presence. This multi-channel approach ensures MoM’s No-Added-Sugar range reaches a broad spectrum of consumers, from those seeking convenience to those prioritising mindful nutrition.
MoM’s innovation aligns perfectly with its core philosophy of offering convenient yet wholesome food choices. Instead of artificial sweeteners or refined sugar, the new trail-mix range leverages natural sweetness from ingredients like dates, fruits, and nuts, delivering a guilt-free indulgence for today’s mindful consumers. As a leader in the healthy snacking segment, MoM continues to expand its presence across categories, including roasted makhanas, nuts, and peanuts, while staying true to its commitment to using 100 per cent natural ingredients free from the addition of artificial colours, flavours, and preservatives.
With its latest launch, MoM is not just redefining the trail mix category but also setting a new benchmark for the Indian snacking industry—one that prioritises health without sacrificing taste. This No-Added-Sugar innovation is poised to become a go-to choice for consumers seeking a smarter, healthier way to snack.
